And, really, that alone should be enough to get you to watch it. It’s minimal and pretty bare-bones on actual information, but it certainly looks like there might be something very promising here. The site provides a little more back-story:
Long March Industries (LMI) is a ruthless interstellar megacorporation that owns all rights to LM-27, a mysterious and hostile desert planet littered with the buried wrecks of ancient starships. LMI oversees a galactic gold-rush as prospectors and fortune seekers converge on LM-27 in search of the untold riches buried in its burning sands. In this persistent multiplayer game, players command a fleet of massive vehicles as they explore, salvage and fight for fortune and survival in the world’s first planetary-scale social strategy game.
You can sign up for the beta here.